Very good research group! Good links and use of images.
Remember to get 2/3 teaser trailers that you like and analyse them in relation to how they follow the typical elements/conventions of teaser trailers and if they work (Make us want to see the film -eagerly anticipate it?)
A good website to research and get quotes on film genres (horror) is - www.filmsite.org - film genres section.
Institution - is your film going to be a Hollywood or independent (British?) film? This will obviously influence the style of your film!
Target audience - you need an age range, gender bias, race and socio-economic status (demographic profiling) you can have secondary audiences that are wider but you need a specific target - dont forget to use Young and Rubicon for your psychographic profiling too. Dont forget to put your audience questionnaires and results on here also.
Now move on and look quickly at your other key concepts and we should be starting to see some planning - location shots/casting shots/storyboards and animatics etc...
Remember to outline your film and the brand image you are trying to create through your products.
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