Research Brand image and promotion

Our group is aiming to promote an image that our film actually did happen. Similar to the promotion of the films The forth kind and The blair witch project. In our teaser we will use a lot of point of view shots and handheld shots to promote the idea that the film was filmed naturally without a tripod. We will use a tripod for our establishing shots and steady shots which are not from one of the characters pers

pective. In our advertising we need to try and promote the idea of realism further the tag-lines of these kind of promotional posters are sometimes what makes them realistic.

The forth kind - Based on actual case studies.

The blair witch - In october 1994 three student filmmakers disappeared in the woods near Burkittsville, Mary land whist shooting a documentary..

.

a years later their footage was found.

Quarantine remake of spanish film REC - On march 11, 2008 the government Sealed of an apartment complex in Los angeles. The Residents w

ere never seen again

No Details,

No Witnesses,

No evidence.

Until now

All three films have a similar element during filming the films are partially if not completely filmed with hand held cameras this method is very good in creating a realistic image such as Cloverfield, REC, Quarantine and even Paranormal activity. We are going to implement this technique in our teaser to gain the full effect of realism.

Adam